Lift ThruView Product Knowledge Video Improves results vs a regular 4050 volume peroxide Violet based for cooler tonal valuesdrabs out brass Use with all high lift color, powder and creme bleaches

Two years in the making

it moisturizes and conditions

and trust me

VETERAN STYLIST and HAIRPAINTER

and sustainably sourced

“I really like KO blondes and get a lot more lift from it than from many other clay lighteners

Contains panthenol: an antioxidant vitamin complex that virtually eliminates over-neutralization

last longer

and used your feedback to enhance the experience and results

Contains Betaine—a binding agent that locks in moisture

natural looking

With dry hair post-processing