GENERAL IDEA “COEUR VOLANT” 1995In 1967, General Idea was founded in Toronto by AA Bronson (b. 1946), Felix Partz (1945 1994), and Jorge Zontal (1944 1994). Over the course of 25 years, they made a significant contribution to postmodern and conceptual art in Canada and beyond. The group was both prolific and multi disciplinary long before it became de rigueur. They worked across a wide range of media including photography, sculpture, painting, mail art, video, installations,

featuring bold

Bardot became a worldwide sex symbol in the late 1950's

Several of their pieces portrayed General Idea in campy

whether at his own printmaking atelier or collaborating with others

The "Inflammatory Essays" can be found in numerous museum collections including the Tate (London)

Questions about this product

pastel greens

Untitled "Profile of a Man (Tony)"

referencing both mass media and the mass consumption of processed foods

and eat" and thus produced a work that could participate in all three while featuring the prevailing image of Japanese life

The effect is intriguing

and served in the Royal Air Force during the war